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Why Genuine Content Always Wins



Most people wonder why their content doesn't "pop".

Most of the time it's because they are either trying too hard or the content is just getting ignored.

Although it can be easy to think that the more effort you put into content, the better it is, the truth is that you must find a healthy compromise.

You need to get your head around the fact that content that reflects who you are and what your brand is all about is the best content to put up.

As you're building a brand, people come to expect certain things. And one of these things is content that resonates with the ambition you're trying to bring to fruition.

Your audience wants content that is true to you, and you want to be able to deliver it to them.

If you can deliver content regularly that resonates, your audience will love you forever.

The only way to do this is by sharing genuine content that is relevant to both your brand and your audience's expectations.

So go out there and define your...

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How To Come Up With Content Ideas For Your Social Media Channels



In today's world, a lot of people are making content.

Some of these people even post it on social media sites, and some quite often.

If you're just starting out, it's best to be thinking about your first few pieces of content.

The question is: "are you entertaining a community around yourself, or are you niche-ing down?"

From there, you'll be able to determine the direction you're willing to take.

If you're entertaining a community around yourself, then you must make content that aligns with your current circle's friend group.

If you're entertaining a community around a niche, you must make sure your account is about the niche industry, and congregating people who like that topic. Otherwise, it's best to just make a new account.

If your next piece of content is aligned with what is mentioned above, I'm sure it'll be a grand slam.



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The Creative Process



Things don’t just happen out of thin air, although a lot of people may think they do.

In a world where millions of people are producing creative content every day, it can be easy to get caught up.

The creative process takes time, and a lot of the time multiple people work together at it.

Whether you’re just starting out, or have been working in a creative field for quite some time, you know how difficult it can be to find the right story that’ll connect with the right people.

The creative process needs to be enjoyable, otherwise, it’ll be difficult to keep going when the going gets tough. Although the work may be well done, producing the next one may feel like a chore.

You must be able to create a creative space: be it a physical space reserved for creative thinking and creative production, or a mental space, where you take time out of your day to think creatively and solve problems.

Doing this is a surefire way to keep the creative juices...

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