SUMMARY

Whether you're growing a personal brand or another type of business the most important thing is alignment:

Are you able to align your brand messaging with what your brand is all about, and is your business operating in alignment with all of that?

If you're able to do these things correctly, then it'll make sense for your audience to become buyers, and vice-versa.

Image credit: Edz Norton

SUMMARY

Becoming your own brand can be a tedious process.

But that doesn't mean that there aren't any shortcuts.

One of these shortcuts is to understand individuality.

If you're able to show up as an individual, as opposed to a copycat, you're more likely to capture your audience's attention.

We're tired of the same old song playing over and over.

But as an individual, you're able to embrace your niche and thrive, spreading your message wildly and with honesty.

This is what people are waiting for.

Image credit: Markus Spiske

SUMMARY

Opportunity knocks, but not always.

Sometimes, something may look like an opportunity when it really isn't.

And making a move on something that is not an opportunity can hurt both your brand and business, and it's not pretty.

To make sure you're never making that mistake, let me share something with you.

It's an easy way to make sure your perspective stays stellar when it comes to making the right decisions day in and day out.

What I want you to pay attention to is the market.

It will tell you how things are but also where you fit within the market itself.

By taking a birds-eye-view of the market, you'll be able to see the opportunities that present themselves.

For some reason, people associate value with rarity, even if it has to do with actions.

For example, would you value more a diamond or a street rock? 

We value the diamond more because it's rare.

And, in the same way, people seem to value rare actions more than common ones as well.

A word...