Summary

These days the idea of ego is a hot topic. For the first time in history, there seems to be a reconciliation between scientific psychology and pop psychology — and this is causing a major stir in the minds of the youth and avid consumers of information.

What does “Ego” really mean anyway? Well, according to psychology, the “ego” relates to the concepts of id (animalistic instincts) and superego (our inner moral compass). It’s (the ego’s) role, is to balance both the id’s and the superego’s influence on our decision making.

But this concept has been completely forgotten by the mainstream media. Now, people use the term “ego” and use expressions such as “having a big ego” to describe some sort of self-entitlement.

There is even a song called “Ego Death” where some of the world’s most famous rappers talk about how you must “get rid of your ego” to “find...

When I first got started in business a few years ago, I thought I could tackle anything and everything. The truth is, I thought I could and that I should.

In college, I majored in Psychology. And back then, I thought that I had found the field I was going to build my life on. I would focus on people’s minds, understand them and help them improve. I started with learning about social psychology, philosophical theory and psychopathology (the study of mental disorders — not how to forget how to be a functioning member of society).

Every time I would learn something knew, I would think of something else I wanted to know. Something else I thought I needed to know. This led me to learn all about market psychology and influence and boy did that open many different alleys. Funny enough, it was about that time when I first was exposed to the saying “the person who chases two rabbits catches neither”. I remember thinking: “I get it. But that for sure...