When making content, you obviously need to have your audience in mind.
I'll explain how to take it to the next level by using empathy in this post.
With empathy, you can tap into the minds of your fans and deliver on a higher level.
You can do this by understanding three things:
1. Why they are watching
2. Where they are coming from
3. What is going on in their lives while watching
Using these three pieces of information, you can make sure you're not only delivering content that people want, but you're also keeping your brand intact as it will register as one that understands its audience.
I talk about this in more depth in the video.
Image credit: Jon Tyson