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How To Find Your Next Influencer Opportunity

foundations Mar 31, 2022
 

SUMMARY

Opportunity knocks, but not always.

Sometimes, something may look like an opportunity when it really isn't.

And making a move on something that is not an opportunity can hurt both your brand and business, and it's not pretty.

To make sure you're never making that mistake, let me share something with you.

It's an easy way to make sure your perspective stays stellar when it comes to making the right decisions day in and day out.

What I want you to pay attention to is the market.

It will tell you how things are but also where you fit within the market itself.

By taking a birds-eye-view of the market, you'll be able to see the opportunities that present themselves.

For some reason, people associate value with rarity, even if it has to do with actions.

For example, would you value more a diamond or a street rock? 

We value the diamond more because it's rare.

And, in the same way, people seem to value rare actions more than common ones as well.

A word from a mute vs a word from a normal-speaking person, for example.

So, you don't want to be doing anything and everything, just because you can.

You want your actions to be perceived as valuable, right?

Key takeaway: only do the things that make sense.

And how do you find out what makes sense?

You need to take a closer look at the market as a whole, and decide what it needs based on what you can provide/offer/give to or share with it.

Anything else is just a waste of time.


Image credit: Dylan McLeod

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