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Growing A Brand Is A Balancing Act

foundations May 19, 2022
 

People think that the best way to grow a brand is to focus on one thing at a time until everything fits.

Although that may seem to make sense because what you focus on grows, it doesn't always apply to every situation.

The truth is, you need to make sure that what you're focusing on is not causing too much damage to other areas of your life.

For example, working long hours to make ends meet may cause a problem in your health, like consequences from lack of sleep.

That's why, when organizing yourself, it's important to have a balance.

Only then can you make sure that the sacrifice you are making, isn't actually causing more trouble than you can handle.

Sure, we make choices. But these choices need to work together with your other choices. Otherwise, you're really just asking for unnecessary complications.


Image credit: Christophe Hautier

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