In today's world, a lot of people are making content.
Some of these people even post it on social media sites, and some quite often.
If you're just starting out, it's best to be thinking about your first few pieces of content.
The question is: "are you entertaining a community around yourself, or are you niche-ing down?"
From there, you'll be able to determine the direction you're willing to take.
If you're entertaining a community around yourself, then you must make content that aligns with your current circle's friend group.
If you're entertaining a community around a niche, you must make sure your account is about the niche industry, and congregating people who like that topic. Otherwise, it's best to just make a new account.
If your next piece of content is aligned with what is mentioned above, I'm sure it'll be a grand slam.