Arrogance is often confused with confidence.
The two are not the same.
Being arrogant is having or revealing an exaggerated sense of one's own importance or abilities,
Confidence is the feeling or belief that one can rely on someone or something.
The two differ also in the results they get you in everyday life.
Arrogance gets you nowhere because it latches on to people's sense of insecurity. This is due to the fact that often, and throughout history, arrogance has been associated with lies and treachery. It is ingrained in us to almost "hate" arrogance.
On the other hand,
A confident person is usually welcomed and celebrated.
The reason for this is that all confidence stems from an innate ability to help people. One who is confident in a skill can exercise that skill with less effort than someone who isn't.
So why do people confuse them? Because they both have a similar promise: performance.
But only the confident person is likely to perform successfully, whereas the arrogant person is bound to fail.
Can you think of how this may apply to your brand and business?
Image credit: Hulki Okan Tabak