Many people have been wondering what being an influencer is all about.
It's not just about creating content on social media.
Actually, it never was.
If you go back to the root of the word, it means someone who changes things.
What we did at our company is take that meaning and made sure to light the spark.
We want to change things for the better and empower others to do so as well.
So whether you're an accountant, a lawyer, a marketer or a business owner, it doesn't matter.
As long as your ambition is to move people to create a better world for each other, I and Influencer Jumpstart are on your side.
Let's agree on the definition so that we can move on to actually making things happen for each other.
Image credit: Laura Chouette
Whether you’re just starting out or have been in business for a while, you know your brand means everything.
It starts with who, but also the why and the how.
And all these things are connected.
Not only that, these things reflect in your business and your life on a secular level.
One thing leads to the next, but together they are so much more powerful.
Image credit: Shane Rounce
When making content, you obviously need to have your audience in mind.
I'll explain how to take it to the next level by using empathy in this post.
With empathy, you can tap into the minds of your fans and deliver on a higher level.
You can do this by understanding three things:
1. Why they are watching
2. Where they are coming from
3. What is going on in their lives while watching
Using these three pieces of information, you can make sure you're not only delivering content that people want, but you're also keeping your brand intact as it will register as one that understands its audience.
I talk about this in more depth in the video.
Image credit: Jon Tyson
People think that the best way to grow a brand is to focus on one thing at a time until everything fits.
Although that may seem to make sense because what you focus on grows, it doesn't always apply to every situation.
The truth is, you need to make sure that what you're focusing on is not causing too much damage to other areas of your life.
For example, working long hours to make ends meet may cause a problem in your health, like consequences from lack of sleep.
That's why, when organizing yourself, it's important to have a balance.
Only then can you make sure that the sacrifice you are making, isn't actually causing more trouble than you can handle.
Sure, we make choices. But these choices need to work together with your other choices. Otherwise, you're really just asking for unnecessary complications.
Image credit: Christophe Hautier
Whether you're growing a personal brand or another type of business the most important thing is alignment:
Are you able to align your brand messaging with what your brand is all about, and is your business operating in alignment with all of that?
If you're able to do these things correctly, then it'll make sense for your audience to become buyers, and vice-versa.
Image credit: Edz Norton
Most people wonder why their content doesn't "pop".
Most of the time it's because they are either trying too hard or the content is just getting ignored.
Although it can be easy to think that the more effort you put into content, the better it is, the truth is that you must find a healthy compromise.
You need to get your head around the fact that content that reflects who you are and what your brand is all about is the best content to put up.
As you're building a brand, people come to expect certain things. And one of these things is content that resonates with the ambition you're trying to bring to fruition.
Your audience wants content that is true to you, and you want to be able to deliver it to them.
If you can deliver content regularly that resonates, your audience will love you forever.
The only way to do this is by sharing genuine content that is relevant to both your brand and your audience's expectations.
So go out there and define your...
Becoming your own brand can be a tedious process.
But that doesn't mean that there aren't any shortcuts.
One of these shortcuts is to understand individuality.
If you're able to show up as an individual, as opposed to a copycat, you're more likely to capture your audience's attention.
We're tired of the same old song playing over and over.
But as an individual, you're able to embrace your niche and thrive, spreading your message wildly and with honesty.
This is what people are waiting for.
Image credit: Markus Spiske
Many people are struggling these days but they don't know why.
The main reason for people's struggles is having some "limiter" making their life more difficult.
What is a limiter?
It's something that stands between you and making your ambition come true, and "limits" your potential.
You can see how bothersome having too many of these can be, especially as an influencer trying to grow a brand and build a business.
The problem with limiters is not only the fact that they limit you, but it's the fact that they come with a whirlwind of other problems.
A limiter is fatiguing, meaning it makes you tired and sucks out energy better used for other tasks.
Left to its own device, a limiter can become such an issue that most people actually prefer to let it simmer and leave things to chance.
The only solution here is to destroy/remove/overcome this limiter using reliable strategies.
Only then can you muster up the courage to take the risks and leaps of faith that inevitably come...
Opportunity knocks, but not always.
Sometimes, something may look like an opportunity when it really isn't.
And making a move on something that is not an opportunity can hurt both your brand and business, and it's not pretty.
To make sure you're never making that mistake, let me share something with you.
It's an easy way to make sure your perspective stays stellar when it comes to making the right decisions day in and day out.
What I want you to pay attention to is the market.
It will tell you how things are but also where you fit within the market itself.
By taking a birds-eye-view of the market, you'll be able to see the opportunities that present themselves.
For some reason, people associate value with rarity, even if it has to do with actions.
For example, would you value more a diamond or a street rock?
We value the diamond more because it's rare.
And, in the same way, people seem to value rare actions more than common ones as well.
What you focus on matters.
But your interpretation of what you focus on matters even more.
If you're constantly thinking one thing leads to another when it doesn't.
Or thinking that one thing isn't correlated to (or causes) another when it does.
It can be very difficult to make sense of what you're doing.
You need to know what causes what, and what hinders what.
That's how you know for sure you're going to get the result that you're looking for.
So how do you do this?
1. Chunk your activities and pay attention to how it's affecting your results.
2. Find out which chunk is making the most impact.
3. Focus on improving the chunks that make the most impact and doing less of the chunks that make the least impact, or even hinder things.
Over time, with this in mind, you're bound to make strides in what you're doing, online, offline and in your business.
Image credit: Umberto